A key barrier to podcast entry is finding the right episode to listen to next, with as many as 42% of people struggling to find new episodes to enjoy. As the design lead, I identified problems and opportunities based on user insights and proposed a new way to help users filter through 100+ episodes to find the one that’s right for them.
Across 500,000+ shows on Spotify, we saw a 70% increase in user engagement with the feature. In turn this led to a 0.3% increase in weekly consumption, translating to an additional 452k users tuning in every week.
Due to separate free and paid podcast feeds, many listeners struggled to find subscriber-only content for their favourite shows, leading to many fans listening to the paywalled content away from Spotify on Patreon or via an RSS feed. I solved this by leading the design of an MVP Patreon integration, before working with the Spotify Ads team to ensure this feature could be used consistently across the app.
The new experience enabled millions of users to access premium content directly on Spotify, fostering discoverability and consumption. Within the first month of launch, we saw a 3.3% increase in conversion, attracting 112k users to subscriber-only podcasts and driving a surge in subscriptions.
Spotify's video podcasts faced challenges in emerging markets due to high data and battery usage, deterring users from listening to podcasts altogether. I crafted a vision for an accessible video experience, collaborating across teams working on the consumer experience to shape and deliver a strategy that prioritised user needs and influenced the podcast roadmap.
As the nature of this work is confidential, as much as I’d love to, I can’t share more details for the moment.